20+ years of solving problems for millions through Design
User Experience and Product Design Leadership, Founder
Solved problems for
Enterprise Products
Improving the E2E procurement process for requesters & approvers
I've worked on numerous internal products with Meta (FKA Facebook) as a Lead Product Designer that cannot be published due to confidentiality but were used by all 70,000+ employees – in support of over $50B spent each year – enabling individuals and teams to obtain what they need to continue moving fast, solving problems, and building community and the Metaverse.
Contact to learn more
Enterprise Products
Improving procurement from Buyers to Approvers
I've worked on a number of Enterprise Products with Meta (FKA Facebook) as a Senior Product Designer, that cannot be published, but were used by and impacted all 70,000+ employees as Meta.
View Project
HyundaiUSA.com
Making Automotive Shopping Simpler
UX Direction
Website Redesign and Replatform
View Project
Vocre Language Translator
Saying adiós to language barriers
Co-Founder, Chief Product Officer
Mobile App
View project
Anything After
Improving the moviegoing experience
Founder, Head of Product Design
Mobile App
View projectArticle /
From Pixels to People: Trust-Driven Leadership in the World of UX & Product Design
Let's unpack how a trust-driven approach can shape how we lead our teams. • 7 min
Read on LinkedinVideo /
Designing for People:
A journey through Human-Centered Design
Innovation inspired by people, their goals, expectations and behaviors. • 31 min 15 sec
My favorite chapter:
"Should everything be totally frictionless?" (ref: WALL-E)
Starting @ 6:30
"Should everything be totally frictionless?" (ref: WALL-E)
Starting @ 6:30
The UX Lenses
What makes a good experience? These UX "lenses" (or design principles) can help you design better products and critique designed experiences to find areas of opportunities.
Explore The UX Lenses
About Me
Highlights
- Over 20 years of UX and Product Design experience
- Over 10 years of hands-on leadership for a blend of Design and Research teams.
- Co/Founder of Startups
(Heartstring AI, myLanguage, Vocre, SantaGram, Anything After, and BuddyProtect) - Creator of TheUXLenses.com
- Award winner of TechCrunch Disrupt's Best Mobile App and Audience Choice, Webby, and more
- My Process:
Understand → Create → Validate ⟲ Repeat - Started by teaching myself Web Design & Frontend Development at the age of 14
- Husband to my high school sweetheart and father of two
- Loves hiking 🥾
What others think
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
"Damien is an incredibly talented design leader who is capable of executing and managing through the most complex, enterprise-scale projects. He thinks deeply through every scenario and always looks to incorporate user feedback into everything that he and his team dream up. Any company would be lucky to have Damien on their team."
Jon Farjo
Chief Product Officer at LunarCRUSH
"...Damien was always a trusted confidant and partner. I couldn't recommend him more highly. He always had an approach to enhance the user's experience through any product we developed albeit screen or channel..."
View full reference
AJ Karim
Executive: Integrated Production, Digital Transformation, Innovation & Strategy
"Damien is an incredibly talented design leader who is capable of executing and managing through the most complex, enterprise-scale projects. He thinks deeply through every scenario and always looks to incorporate user feedback into everything that he and his team dream up. Any company would be lucky to have Damien on their team."
Jon Farjo
Chief Product Officer at LunarCRUSH
LunarCRUSH
Head of Design and User Experience, Co-Founder
myLanguage
Jul 2008 – Present • 14+ yrs
Spearhead Product Design initiatives – designing mobile and web applications for government and consumer use cases that enable people to communicate with others who speak a different language; via our fully offline, conversational translation platform, powering myLanguage and Vocre apps.
Resulting in 7 million app downloads, over 200 million translations served, and being featured by TechCrunch, BBC, MSNBC, Forbes, CNET, GIZMODO, LifeHacker, iTunes App Store, etc.
Resulting in 7 million app downloads, over 200 million translations served, and being featured by TechCrunch, BBC, MSNBC, Forbes, CNET, GIZMODO, LifeHacker, iTunes App Store, etc.
Head of Design, Founder
Heartstring AI
Apr 2023 – Present
Actively leading Product and Design on a generative AI platform
that helps people find the right words for some of life's most
important moments. (Launching September 2023)
that helps people find the right words for some of life's most
important moments. (Launching September 2023)
Principal, UX / Product Designer
DamienDalli.com
Feb 2000 – Present • 23+ yrs
Leading UX/Product Design and teams while partnering with companies including Meta (Facebook), Hyundai USA, Genesis Motors, KIA, LG's Signature Kitchen Suite, Nuance Communications' Notable Solutions (now KOFAX), Lincoln Financial, Orange Label Advertising, D&K Engineering, numerous startups, and more.
Head of Design, Founder
SantaGram
Sep 2022 – Sep 2023
In less than three months, I went from concept → market research → design → concept validation → building a team (while supporting Ukraine) → and launching a fun and unique gift wishlist platform that adds a little extra magic to the holidays while modernizing a Christmas tradition that is over 150 years old, by allowing parents and their little ones to upload a video message for Santa, and share a digital gift wishlist with all the other "Santas" in their life.
Product Designer Lead
Meta (FKA Facebook)
Sept 2021 – Apr 2022 • 7 mos
Led Enterprise Products + Commerce within the Supply Chain, Procurement space – blending principal-level IC leadership, strategy & execution.
Designed foundational e-commerce-like buying experiences in support of over $50B each year, enabling the over 70,000 Meta employees to obtain what they need to continue moving fast, solving problems, and building community and the Metaverse.
Improved quality of design output through the formalization of design crits – enabling the XFN team (Product Designers, Content Designers, and User Researchers) to share feedback around solutions early and often.
Designed foundational e-commerce-like buying experiences in support of over $50B each year, enabling the over 70,000 Meta employees to obtain what they need to continue moving fast, solving problems, and building community and the Metaverse.
Improved quality of design output through the formalization of design crits – enabling the XFN team (Product Designers, Content Designers, and User Researchers) to share feedback around solutions early and often.
Group Director, User Experience
INNOCEAN USA
Apr 2019 – Aug 2021 • 2 yrs 4 mos
Led, grew and mentored a multifaceted UX team, supporting such clients as Hyundai USA, Genesis Motors, KIA, LG’s Signature Kitchen Suite, and more.
Provided UX Direction on the latest HyundaiUSA.com redesign and guided personalization and split testing.
Improved Design Ops:
• Formalized and matured UX capabilities through design thinking.
• Integrated modern tools/platforms (Sketch→Figma, InVision, and Overflow) for better collaboration, rapid prototyping for testing, hand-off, and integration.
• Mitigated risk by integrating and supporting qualitative and quantitative research methods [such as usability testing, behavioral analysis, and A/B testing (UserTesting.com, Hotjar, and Adobe Target)] to understand customers better and validate design decisions.
• Complemented more traditional copywriting by introducing UX Writing to establish clearer and actionable content.
These design operations improvements were applied to projects spanning responsive web, mobile applications, NLP, AI, augmented reality (AR), and more.
Advocate the importance of designing for people (customer-focused/user-centered) and educating clients and teams through design rationale while working with XFN partners, including Data Science, Creative, Engineering, Account, Production, CRM, and more.
Provided UX Direction on the latest HyundaiUSA.com redesign and guided personalization and split testing.
Improved Design Ops:
• Formalized and matured UX capabilities through design thinking.
• Integrated modern tools/platforms (Sketch→Figma, InVision, and Overflow) for better collaboration, rapid prototyping for testing, hand-off, and integration.
• Mitigated risk by integrating and supporting qualitative and quantitative research methods [such as usability testing, behavioral analysis, and A/B testing (UserTesting.com, Hotjar, and Adobe Target)] to understand customers better and validate design decisions.
• Complemented more traditional copywriting by introducing UX Writing to establish clearer and actionable content.
These design operations improvements were applied to projects spanning responsive web, mobile applications, NLP, AI, augmented reality (AR), and more.
Advocate the importance of designing for people (customer-focused/user-centered) and educating clients and teams through design rationale while working with XFN partners, including Data Science, Creative, Engineering, Account, Production, CRM, and more.
Director, User Experience
INNOCEAN USA
Apr 2018 – Apr 2019 • 1 yr 1 mo
Led all aspects of Experience Design, UX Research, Information Architecture, and more – while managing the respective teams.
Experience Design
• Led all prototyping executions from the Experience Design team.
• Managed, designed, and developed interfaces for multiple client applications, products, and campaign sites.
• Managed detailed aspects of Experience Design such as hover states, loading animations, responsive adaptations, and anything else that requires complex interactions.
• Led low-to-high fidelity prototyping exercises that utilize Interaction Design platforms and/or hand-coded HTML, CSS, and JavaScript.
• Expanded partnerships with prototyping tools, including InVision, Marvel and expand toolsets wherever necessary.
UX Research
• Managed all user research/testing activities and team members.
• Advocated for user needs and success across all agency teams and within UX team efforts.
• Continually assessed user research quality and expanded User Research team capabilities and tools.
• Educated agency and client teams on user research best practices.
• Utilized behavior results from such tools as SessionCam and Adobe Analytics to drive objective decision-making.
• Guided partnerships with external user research vendors, including usertesting.com, Adobe, and potentially other research vendors and tools.
Information Architecture
• Directed, reviewed, and drove consistency of all information architecture deliverables.
• Drove team members to architect high-quality user flows that took all relevant factors into account in driving user success.
• Led information and data taxonomies that foster scalable interfaces.
• Led architecture of low-to-high fidelity wireframes that are always worthy of client presentation and/or user testing.
• Expanded utilization of all tools used within IA deliverables, such as Sketch, related Sketch tools/libraries, and new tools.
Experience Design
• Led all prototyping executions from the Experience Design team.
• Managed, designed, and developed interfaces for multiple client applications, products, and campaign sites.
• Managed detailed aspects of Experience Design such as hover states, loading animations, responsive adaptations, and anything else that requires complex interactions.
• Led low-to-high fidelity prototyping exercises that utilize Interaction Design platforms and/or hand-coded HTML, CSS, and JavaScript.
• Expanded partnerships with prototyping tools, including InVision, Marvel and expand toolsets wherever necessary.
UX Research
• Managed all user research/testing activities and team members.
• Advocated for user needs and success across all agency teams and within UX team efforts.
• Continually assessed user research quality and expanded User Research team capabilities and tools.
• Educated agency and client teams on user research best practices.
• Utilized behavior results from such tools as SessionCam and Adobe Analytics to drive objective decision-making.
• Guided partnerships with external user research vendors, including usertesting.com, Adobe, and potentially other research vendors and tools.
Information Architecture
• Directed, reviewed, and drove consistency of all information architecture deliverables.
• Drove team members to architect high-quality user flows that took all relevant factors into account in driving user success.
• Led information and data taxonomies that foster scalable interfaces.
• Led architecture of low-to-high fidelity wireframes that are always worthy of client presentation and/or user testing.
• Expanded utilization of all tools used within IA deliverables, such as Sketch, related Sketch tools/libraries, and new tools.
Director, Experience Design
INNOCEAN USA
Mar 2017 – Apr 2018 • 1 yr 2 mos
Managed experience design initiatives and team.
• Led all prototyping executions from the Experience Design team.
• Managed, designed, and developed interfaces for multiple client applications, products, and campaign sites.
• Managed detailed aspects of Experience Design such as hover states, loading animations, responsive adaptations, and anything else that requires complex interactions.
• Led low-to-high fidelity prototyping exercises that utilize Interaction Design platforms and/or hand-coded HTML, CSS, and JavaScript.
• Expanded partnerships with prototyping tools, including InVision, Marvel and expand toolsets wherever necessary.
• Led all prototyping executions from the Experience Design team.
• Managed, designed, and developed interfaces for multiple client applications, products, and campaign sites.
• Managed detailed aspects of Experience Design such as hover states, loading animations, responsive adaptations, and anything else that requires complex interactions.
• Led low-to-high fidelity prototyping exercises that utilize Interaction Design platforms and/or hand-coded HTML, CSS, and JavaScript.
• Expanded partnerships with prototyping tools, including InVision, Marvel and expand toolsets wherever necessary.
Senior User Experience Designer
INNOCEAN USA
Feb 2015 – Mar 2017 • 2 yrs 2 mos
Designed low-to-high fidelity experiences, via artifacts like wireframes and userflows, and developed production-ready and testable responsive web and mobile app prototypes [via prototyping platforms and/or code (HTML5, CSS3, and Javascript)] (validating certain creative decisions). Provided interaction design guidance internally and to development partners, while presenting new thinking and perspective to clients and agency.
Head of Product Design, Founder
Anything After
Dec 2012 – Dec 2016 • 4 yrs 1 mo
Conceptualized, designed, and developed new ways of improving the movie-going experience with the use of crowdsourcing-driven data. – Reaching a peak of ~30,000 monthly active users, supporting over 1,450 movie titles, with over user 15,000 submissions. Featured on iTunes App Store, CNET, Cult of Mac, Movies.com (Fandango), and more.
Sr UI/UX Designer & Engineer (UXE)
Omatik
May 2013 – Mar 2015 • 1 yr 11 mos
Designed and developed fully responsive web solutions, with implementations into popular content management systems – leveraging HTML5, CSS3, Javascript, and PHP. Serving such clients as Nuance Communications' Notable Solutions (now KOFAX), Lincoln Financial, Orange Label Advertising, Online Trading Academy, and more.
Director, Creative Design
Rhino Web Group
Nov 2009 – Jun 2011 • 1 yr 8 mos
Provided Direction and UX/UI design services while managing design and development teams – providing services to such clients as MeetMyCollege, D&K Engineering, Toshiba Classic, Newport Beach Chamber of Commerce, and more.
UI Designer, Co-Founder
Buddy Protect
Nov 2007 – Dec 2008 • 1 yr 2 mos
Designed web-based solutions that enabled parents/guardians an easy way of protecting their children from online predators – serving as a social firewall.
Hi, buddy.
Let's chat.
Do you have a good problem that needs solving or want to chat about Product or UX design?
Feel free to connect!
Feel free to connect!
linkedin.com/in/damiendalli
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