Damien Dalli

UX / Product Design 
& Leadership

Currently: Group Director, User Experience @ INNOCEAN
View Work
Photo of Damien Dalli

Damien Dalli

UX / Product Design (20 years)

& Leadership (9 years)

Currently: Group Director, User Experience @ INNOCEAN
Another point of details?
View Work
HyundaiUSA.com

Making Automotive Shopping Simpler

UX Direction
Website Redesign and Replatform
Screenshots of Hyundai USA on smartphoneView Project
Vocre Language Translator

Saying adiós to language barriers

Co-Founder, Chief Product Officer
Mobile App
View project
Hyundai Drive

An Uber-like Test Drive experience

UX Engineer
Mobile App & Platform
Hyundai Drive App Hero ImageView project
Anything After

Improving the moviegoing experience

Founder, Head of Product
Mobile App
View project
Solved problems for
KIA LogoSignature Kitchen Suites LogoVocre LogoLincoln Financial Group logotiggbee logoNotable Solutions logoOrange Label logoMeetMyCollege LogoCanvas Worldwide LogoCourt Call LogoToshiba Classic LogoRegivit logoD&K Engineering Logo
Let's talk UX

Designing for People:
A journey through Human-Centered Design

Innovation inspired by people, their goals, expectations and behaviors.  •  31 min 15 sec
My favorite chapter: 
"Should everything be totally frictionless?" (ref: WALL-E)
Starting @ 6:30

The UX Lenses

What makes a good experience? These UX "lenses" (or design principles) can help you design better products and critique designed experiences to find areas of opportunities.
Explore The UX Lenses

About Me

Highlights
  • 20+ years of UX / Product Design
  • Natural Player/Coach with 9 years of leading a blend of Product, Design, Research, and Engineering teams.
  • Co/Founder of Startups
    (myLanguage, Vocre, Anything After, and BuddyProtect)
  • Founder of TheUXLenses.com
  • Award winner of TechCrunch Disrupt's Best Mobile App and Audience Choice, Webby, and more
  • My Process:
    Understand → Create → Validate ⟲ Repeat
  • Started by teaching myself Web Design & Frontend Development at age 14
  • Husband to my high school sweetheart and father of two
  • Loves hiking 🥾
Download Resume
Picture of Damien in a tiny chair

What others think

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Photo of Jonathan Farjo
"Damien is an incredibly talented design leader who is capable of executing and managing through the most complex, enterprise-scale projects. He thinks deeply through every scenario and always looks to incorporate user feedback into everything that he and his team dream up. Any company would be lucky to have Damien on their team."
Jon Farjo
Chief Product Officer at LunarCRUSH
"...Damien was always a trusted confidant and partner. I couldn't recommend him more highly. He always had an approach to enhance the user's experience through any product we developed albeit screen or channel..."
View full reference
Photo of AJ Karim
AJ Karim
Executive: Integrated Production, Digital Transformation, Innovation & Strategy
Photo of Jonathan Farjo
"Damien is an incredibly talented design leader who is capable of executing and managing through the most complex, enterprise-scale projects. He thinks deeply through every scenario and always looks to incorporate user feedback into everything that he and his team dream up. Any company would be lucky to have Damien on their team."
Jon Farjo
Chief Product Officer at LunarCRUSH
LunarCRUSH

Resume

Feel free to grab a PDF copy to reference locally or browse online.
Download Resume

Group Director, User Experience

INNOCEAN USA
Apr 2019 – Present  •  2 yrs 4 mos
Actively leading and growing a multifaceted UX team, supporting such clients as Hyundai USA, Genesis Motors, KIA, LG’s Signature Kitchen Suite, and more.

Led User Experience on the latest HyundaiUSA.com redesign and re-platform to Adobe Experience Manager (AEM) and guided personalization and split testing via Adobe Target.

Formalized and matured UX capabilities through design thinking and integration of modern tools/platforms (Sketch, InVision, and Overflow) for better collaboration, rapid prototyping for testing, hand-off, and integration, plus mitigating risk by introducing and supporting qualitative and quantitative research methods [such as usability testing, behavioral analysis and A/B testing (UserTesting.com, Hotjar, and Adobe Target)] to understand better the consumer and validate design decisions, as well as complementing more traditional copywriting by introducing UX Writing – applied to projects spanning responsive web, mobile applications, NLP, AI, augmented reality (AR) and more.

Advocate the importance of designing for people (being customer-focused/user-centered) and educating clients and teams through design rationale while working collaboratively across such teams as Data Science, Creative, Engineering, Account, Production, CRM, and more.

Director, User Experience

INNOCEAN USA
Apr 2018 – Apr 2019  •  1 yr 1 mo
Led all aspects of Experience Design, UX Research, Information Architecture, and more – while managing the respective teams.

Experience Design
• Led all prototyping executions from the Experience Design team.
• Managed, designed, and developed interfaces for multiple client applications, products, and campaign sites.
• Managed detailed aspects of Experience Design such as hover states, loading animations, responsive adaptations, and anything else that requires complex interactions.
• Led low-to-high fidelity prototyping exercises that utilize Interaction Design platforms and/or hand-coded HTML, CSS, and JavaScript.
• Expanded partnerships with prototyping tools, including InVision, Marvel and expand toolsets wherever necessary.

UX Research
• Managed all user research/testing activities and team members.
• Advocated for user needs and success across all agency teams and within UX team efforts.
• Continually assessed user research quality and expanded User Research team capabilities and tools.
• Educated agency and client teams on user research best practices.
• Utilized behavior results from such tools as SessionCam and Adobe Analytics to drive objective decision-making.
• Guided partnerships with external user research vendors, including usertesting.com, Adobe, and potentially other research vendors and tools.

Information Architecture
• Directed, reviewed, and drove consistency of all information architecture deliverables.
• Drove team members to architect high-quality user flows that took all relevant factors into account in driving user success.
• Led information and data taxonomies that foster scalable interfaces.
• Led architecture of low-to-high fidelity wireframes that are always worthy of client presentation and/or user testing.
• Expanded utilization of all tools used within IA deliverables, such as Sketch, related Sketch tools/libraries, and new tools.

Director, Experience Design

INNOCEAN USA
Mar 2017 – Apr 2018  •  1 yr 2 mos
Managed experience design initiatives and team.

• Led all prototyping executions from the Experience Design team.
• Managed, designed, and developed interfaces for multiple client applications, products, and campaign sites.
• Managed detailed aspects of Experience Design such as hover states, loading animations, responsive adaptations, and anything else that requires complex interactions.
• Led low-to-high fidelity prototyping exercises that utilize Interaction Design platforms and/or hand-coded HTML, CSS, and JavaScript.
• Expanded partnerships with prototyping tools, including InVision, Marvel and expand toolsets wherever necessary.

Senior User Experience Designer

INNOCEAN USA
Feb 2015 – Mar 2017  •  2 yrs 2 mos
Designed low-to-high fidelity experiences, via artifacts like wireframes and userflows, and developed production-ready and testable responsive web and mobile app prototypes [via prototyping platforms and/or code (HTML5, CSS3, and Javascript)] (validating certain creative decisions). Provided interaction design guidance internally and to development partners, while presenting new thinking and perspective to clients and agency.

Co-Founder, Chief Product Officer

myLanguage
Jul 2008 – Jan 2019  •  10 yrs 7 mos
Spearheaded Product Design initiatives through User Experience – road mapping, conceptualizing, architecting, and designing mobile applications that enable people to learn another language or even communicate with others when different languages are spoken; via our conversational translation platform, powering myLanguage and Vocre apps. 
Resulting in over 6 million app downloads, over 200 million translations served, and being featured by TechCrunch, BBC, MSNBC, Forbes, CNET, GIZMODO, LifeHacker, iTunes App Store, and more.

Founder, Head of Product

Anything After
Dec 2012 – Dec 2016  •  4 yrs 1 mo
Conceptualized, designed, and developed new ways of improving the movie-going experience with the use of crowdsourcing-driven data. – Reaching a peak of ~30,000 monthly active users, supporting over 1,450 movie titles, with over user 15,000 submissions. Featured on iTunes App Store, CNET, Cult of Mac, Movies.com (Fandango), and more.

Sr UI/UX Designer & Engineer (UXE)

Omatik
May 2013 – Mar 2015  •  1 yr 11 mos
Designed and developed fully responsive web solutions, with implementations into popular content management systems – leveraging HTML5, CSS3, Javascript, and PHP. Serving such clients as Nuance Communications' Notable Solutions (now KOFAX), Lincoln Financial, Orange Label Advertising, Online Trading Academy, and more.

Director, Creative Design

Rhino Web Group
Nov 2009 – Jun 2011  •  1 yr 8 mos
Provided Direction and UX/UI design services while managing design and development teams – providing services to such clients as MeetMyCollege, D&K Engineering, Toshiba Classic, Newport Beach Chamber of Commerce, and more.

Co-Founder, UI Designer

Buddy Protect
Nov 2007 – Dec 2008  •  1 yr 2 mos
Provided Direction and UX/UI design services while managing design and development teams – providing services to such clients as MeetMyCollege, D&K Engineering, Toshiba Classic, Newport Beach Chamber of Commerce, and more.

Principal, Sr. UX Designer & Engineer

DamienDalli.com
Feb 2000 – Present  •  21+ yrs
Providing a wide range of Design and Development solutions for web and mobile.

Capabilities/Services:
• User Research
• UX Strategy
• UX Design
• Information Architecture (IA)
• UX Writing
• Accessibility
• A/B Testing
• Personalization
• Heuristic Analysis
• UX Engineering
• User Interface (UI) Design
• Interaction Design (IxD)

Hi, buddy.
Let's chat.

Do you have a good problem that needs solving or want to chat product or UX design?
Feel free to connect!
linkedin.com/in/damiendalli
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